When someone asks where do creative people get their ideas they want an easy answer for a very complex question (even though it sounds a lot simpler than it actually is). One of my favorite writers, Neil Gaiman, used to answer this question by saying that he got them from a little ideas shop in Bognor Regis. This was a joke, of course.

In my opinion the answer to that question is very open ended: from… Continue

This is a very interesting talk given within the Web 2.0 conference in San Francisco called "Where Do People Have The Time" by Clay Shirky about the place of interactivity in modern media.





Amongst the most important things he says it's the anecdote of a friend's daughter looking for a computer mouse while in the midst of watching a movie in DVD... the little girl was trying to control the movie as she's used to in a computer. Shirky says "Media that's targeted at you… Continue

While we were at the Super School LA Carlos and I participated in a competition of sorts, where they gave us free reign to do an ad for a known brand. Amongst the brands to choose from, we decided to go for the Mini Cooper. Mari Luz Manchado-Seil accompanied us while we walked LA's streets and the Santa Monica pier and discussed the different possibilities of how we could develop our spec ad.



Carlos kept throwing our way different possibilities of copy, and we… Continue

I just got an email from the Cannes Lions Festival. Surprisingly it announces two very interesting seminars from two shops that are reshaping the advertising and communications arena today:



One is titled “All that really matters is the power of the story. If you are focusing on anything else, you are wasting your time and resources” by no less than Crispin Porter and Bogusky. You can find more information… Continue

Social networking that works has to have a strong motivator for the participants. Successful models of these can be seen in both online and offline relationships. To put it simply—in my mind—there has to be something that the mere existence of the network can offer to the members that either was absent before, or was difficult before.



I just bumped into a friend of mine whom I went to the Academy of Art with in 2004. We happened to cross each other's paths twice in one week (he was… Continue