wikreate

360º communications meets social networking

Blog Posts

Santiago Casares

Where do ideas come from?


When someone asks where do creative people get their ideas they want an easy answer for a very complex question (even though it sounds a lot simpler than it actually is). One of my favorite writers, Neil Gaiman, used to answer this question b… Continue

Posted by Santiago Casares on August 5, 2008 at 12:39pm

Santiago Casares

"Where Do People Have The Time"

This is a very interesting talk given within the Web 2.0 conference in San Francisco called "Where Do People Have The Time" by Clay Shirky about the place of interactivity in modern media.



Amongst the most important things he says it's the anecdote of a friend's daughter looking for a computer mouse while in the midst of watching a movie in DVD... the little girl was trying to control the movie as she's used to in a computer. Shirky says "Media that's targeted at you but does… Continue

Posted by Santiago Casares on May 2, 2008 at 11:30pm — 3 Comments

Santiago Casares

Mini Spec Ad

Mini Spec Ad Original

While we were at the Super School LA Carlos and I participated in a competition of sorts, where they gave us free reign to do an ad for a known brand. Amongst the brands to choose from, we decided to go for the Mini Cooper. Mari Luz Manchado-Seil accompanied us while we walked LA's streets and the Santa Monica pier and discussed t… Continue

Posted by Santiago Casares on April 29, 2008 at 5:47pm

Ezequiel Trivino

Story or experience?

I just got an email from the Cannes Lions Festival. Surprisingly it announces two very interesting seminars from two shops that are reshaping the advertising and communications arena today:

One is titled “All that really matters is the power of the story. If you are focusing on anything else, you are wasting your time and resources” by no less than Crispin Porter and Bogusky. You can find more information here:Continue

Posted by Ezequiel Trivino on April 22, 2008 at 5:05pm

Carlos Garchitorena

Facilitate or remunerate

Social networking that works has to have a strong motivator for the participants. Successful models of these can be seen in both online and offline relationships. To put it simply—in my mind—there has to be something that the mere existence of the network can offer to the members that either was absent before, or was difficult before.

I just bumped into a friend of mine whom I went to the Academy of Art with in 2004. We happened to cross each other's paths twice in one week (he was having lunch… Continue

Posted by Carlos Garchitorena on April 12, 2008 at 3:01am — 5 Comments

Wikreate is a new model of a 360 advertising and communications agency structured as a social network of skilled professionals and partner agencies.

Members

  • Ezequiel Trivino
  • Jonathan Santana
  • Jezherel
  • susanne snowden
  • Domingo
  • Santiago Casares
  • Elena Castanon
  • Yolanda HB
  • GBuzzi
  • ariel
  • Miranda McLaughlin
  • Jeff Levin
  • Carlos Garchitorena
  • Ilma Chairani
  • David Fox
  • gema
  • Esther Corredor
  • Aitor
  • Martin Ferro
  • Fernando Giacomino

Events

 

Latest Activity

GBuzzi is now a member of wikreate
May 28
Yolanda HB is now a member of wikreate
May 21
Miranda McLaughlin is now a member of wikreate
May 18
Ilma Chairani, Jeff Levin and David Fox joined wikreate
May 11
Sipra Roy, Nicholas Will, Keith Kamisugi and 2 more joined wikreate
March 28
Jaime Riesgo Polo added a video
The Wikreate team managed to build some really cool stop motion animationit shows that if you add the small parts a great whole will apear!!! take a look!Mus...
March 19
Adrian Lorenzo Hope we can share our creative process…
January 12
Adrian Lorenzo is now a member of wikreate
January 12

Forum

Carlos Garchitorena

Advertising: Your right to choose 3 Replies

Started by Carlos Garchitorena. Last reply by Santiago Casares Feb. 20, 2008.

 
 
 

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